ClicThanks to the “bomb cyclone” snowstorm I started this New Year unexpectedly gifted with an extra couple of days in New York City. Since I was unable to enjoy the city, I decided to do some digital house-keeping, deleting all emails and files that were obsolete, unwanted and irrelevant. As my inbox was downsized I realized that I needed not only to delete these emails but also to cut some of them off at the source: the source being the unsubscribe button. As I deleted subscriptions I rarely used and subscriptions that I forgot I even had, I felt cleansed in a self -congratulatory way.
I reflected on the noise that is created online, the noise I join in with, can get lost in, am amused by and even sometimes confused by. Spam has taken on new digital dimensions. Traditionally the word may bring back memories of Monty Python sketches or unappetizing school meals, yet I refer to it as the ongoing stream of marketing material that arrives in our inbox and is posted on social media.